| Source: Verizon Communications, Inc.
Survey of 500 companies finds soaring enthusiasm for the Internet of Things (IoT), with multiple emerging technologies acting as catalysts.
Efficiency and productivity gains demonstrate return on investment, while excitement for AI and AI video, 5G and 5G RedCap, network slicing, private wireless, eSIM and more fuels forward optimism.
NEW YORK, Oct. 14, 2025 (GLOBE NEWSWIRE) — A Verizon Business survey of 500 companies that use IoT services in their operations found considerable optimism around return on investment (ROI), growth potential, and ongoing use of the technology. Respondents are U.S. based companies in varied industries who gave feedback on IoT market accelerators (AI), challenges (cybersecurity), and use cases benefitting their businesses.
Respondents indicated that while measurable ROI is within grasp and emerging technology is fueling further optimism, there is a need for strong network foundations and well-managed IT integration to deploy IoT at scale. Integrating novel technologies with legacy systems, updating network foundations, and securing and operationalizing the full ecosystem at scale often benefits from partnership and outside expertise.
“The Internet of Things is a data powerhouse. A business’s connected machines, IT systems, and overall operations produce an enormous amount of data — location, condition, anomaly, threat, operational progress and continuity, and so on. IoT is how that data gets collected and parsed to provide businesses with insights about how things are going and how they can be improved,” said Daniel Lawson, Senior Vice President, Global Solutions and IoT, Verizon Business. “This survey tells us that IoT is highly valuable and scalable when implemented correctly, benefits from a full connected ecosystem, and is about to get a lot more interesting and dynamic with AI and other emerging technologies.”
Select statistics and key findings are presented below. Click here to open an infographic with more information, and sign up to receive the full report at verizon.com/business/iot.
Top Themes and Key Findings
AI is a driver:
Adoption and enthusiasm are up:
Partnership and complementary technologies are foundational
Emerging technologies will fuel the future
Industry-Specific Insights
Manufacturing & Warehousing
Retail
Logistics & Supply Chain
Automotive
Transportation
Healthcare
Energy & Utilities
To learn more about Verizon Business’s IoT and connectivity solutions, including 5G Video Insights, Verizon Sensor Insights, connected vehicle, and more, visit verizon.com/business.
Media contact:
Matthew Conte
matthew.conte@verizon.com
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