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Shanghai-headquartered company JD.com is reportedly preparing to move into Hong Kong’s insurance market, building on previous expansion efforts in the city.
After establishing operations in e-commerce and supermarket segments, the company has applied for insurance licences in Hong Kong. It is also advertising roles for insurance consultants and other related positions across job platforms. The listings require candidates to hold valid local insurance licences and demonstrate substantial experience in Hong Kong’s insurance industry.
According to local media reports, the company is also seeking professionals in asset management and fund operations in the city.
JD.com is a major Chinese retailer and online commerce provider. It is China’s largest retailer by revenue and is recognized as a technology and services enterprise with a supply-chain foundation.
The company began in 1998 and launched its online retail platform in 2004. It differentiated itself by operating a self-directed logistics and fulfilment network, rather than relying entirely on third-party sellers.
By branching into insurance and financial services in Hong Kong, the company appears to be diversifying beyond its core retail and technology operations. This move aligns with its broader business portfolio, which already spans retail, logistics, healthcare, industrial solutions, property development, international business and other services.