Mexico’s real estate market continues to attract foreign investors, with more than 40,000 properties purchased by international buyers in 2024, according to Realty One Baja & Pacific. US citizens accounted for about 65% of those transactions, underscoring the growing cross-border integration between Mexico and the United States.
Foreign investors represented roughly 10% of all real estate sales in Mexico last year, estimated at around 400,000 total operations. The most dynamic areas for international activity include Tijuana, Mexicali, Monterrey and Los Cabos, where foreign participation ranges between 15% and 60%, according to company data.
Interest from US buyers is also reflected online: 98% of real estate searches in Tijuana and 87% in Monterrey originate from users in the United States.
Marking Real Estate Professional Day on Nov. 14, Alfredo Hernández, CEO, Realty One Baja & Pacific, said macroeconomic conditions and trade regulation play a decisive role in buyer behavior.
“This exchange generates investment, employment and local development. For Mexico, its impact is particularly relevant,” Hernández said.
Mexican Buyers Also Look North
Real estate flows between both countries are not one-sided. According to the National Association of Realtors (NAR), from April 2024 to March 2025, foreign buyers acquired 78,100 properties in the United States worth approximately US$56 billion. Mexico ranked third in terms of investment value, trailing only China and Canada. Most Mexican capital is concentrated in Texas (40%), followed by California and Arizona.
Mariza Alvarado, Commercial Director, Dividenz, noted that the ongoing reduction in interest rates and more controlled inflation make US real estate an appealing asset for long-term investors.
“In times of global volatility, multifamily real estate remains a tangible asset that protects capital and generates income in dollars,” Alvarado said. “It is supported by real demand and fundamentals that go beyond financial fluctuations.”
Nearshoring Drives Border Market Growth
Nearshoring and the reconfiguration of supply chains have boosted demand not only for residential but also industrial and logistics properties in Mexico, according to Hernández. In 2024 alone, industrial occupancy surpassed 2 million m2, driving the need for housing and services in northern economic corridors.
He emphasized the importance of raising professional standards in the sector, noting that seven out of 10 real estate transactions in Mexico still come from personal referrals.
“International operations require trained agents, standardized processes and networks of trust. Strengthening the community of agents means strengthening the market,” Hernández said.
© 2025 Mexicobusiness.News. A Mexico Business Company. All Rights Reserved.