The internet star steps into a new lane as Canva turns her memes, poses and punchlines into a full design toolkit, with groups ranging from McDonald’s and PDP-Labal jumping into the trend
Social media personality and comedian Kween Yasmin has built an online following out of instinct, timing and an absurd sense of humor. Her videos, poems and improvised one-liners have traveled across platforms for years, but her latest move is landing outside the usual meme cycle.
On November 25, she became the newest design asset under media design brand Canva, joining a lineup usually reserved for illustrators, brands and creators with defined visual identities. This marks a rare crossover point where a local internet personality is treated as a full design package. Kween Yasmin is now Canva’s latest endorser, and the design package was created in collaboration with GIGIL; this is the ad agency behind notable, leftfield, and, at times, controversial ad campaigns like for soft drink brand RC Cola, aesthetic clinic Belo Medical Group, and houseware brand Orocan.
The new template, titled “All-Purpose Kween,” sits under Canva’s “Ey-setts,” a collection of visual elements built for advertising, branding and social media work. Her package includes a custom font inspired by the letters she often uses in her memes: A set of “Kweemojis,” stock images that pull from her now-familiar poses and a series called “Kween of Signs,” which places her in photos holding a blank banner. Users can drop in their own text or graphics, turning her reactions and expressions into a flexible tool for whatever message they want to send.
A post shared by PDP Laban (@pdplabanph)
The reach has moved fast. Brands with massive footprints have already jumped in on the trend. Fast food chain McDonald’s have used the template for quick promotions, sliding her font and photos into posts built for speed and recall. Political groups like Partido Demokratiko Pilipino have even used her assets in their calls for the interim release of former President Rodrigo Duterte.
Kween Yasmin’s first ever Canva design package is ready to turn those into template-ready tools and pushes her influence into a new lane, one where the absurd humor she built from scratch becomes part of how companies and communities talk to each other online.
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