Duca del Cosma renews partnership with AGM – Golf Business News


Leading fashion brand continues to support US golf retail body
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Italian fashion and footwear brand Duca del Cosma has extended its sponsorship of the US-based Association of Golf Merchandisers.
The renewed partnership will include support for the AGM Platinum Awards Ceremony, which recognises the Top 100 Golf Shops, as well as the inaugural AGM Merchandisers of the Year awards. This prestigious event is set to take place on the main stage during next month’s PGA Show in Orlando.
“Duca del Cosma is pleased to announce the continuation of our partnership with the AGM, a respected association dedicated to advancing education and collaboration within golf retail,” stated Evelien Lauwers, Chief Commercial Officer at Duca del Cosma. “This renewed partnership is consistent with our brand mission to deliver luxury and innovation to green grass accounts, and we anticipate further strengthening our relationship with AGM members throughout 2025 and beyond.”
“We appreciate Duca del Cosma’s strong support for the golf retail industry,” said Jennifer Morton, CEO of AGM, an organisation which represents the interests of over 850 buyer members and more than 170 vendor partners. “Their sponsorship of the 2026 AGM Platinum Awards and Retail Conference shows their commitment to building connections and promoting innovation within our membership.”
In addition to sponsoring the AGM Platinum Awards Ceremony, Duca del Cosma will also serve as the official bag sponsor for the 2026 AGM Retail Conference, an education-driven event scheduled for January 20 at the Orange County Convention Center. The bag will include the latest 2026 catalogue, a formal invitation to visit the booth, and detailed information about the PGA Show-driven programs.
During the AGM Product Preview Reception later that evening, attendees will have the opportunity to view Duca del Cosma’s upcoming Spring/Summer 2026 Collection. The company will present its latest product launches and introduce special promotions to help green grass accounts stand out in a competitive marketplace.
AGM members are invited to visit the Duca del Cosma booth during the Product Preview Reception to view the brand’s newest designs. This event offers an excellent opportunity for members to engage with the team and gain insight into how Duca del Cosma is advancing innovation in golf fashion and performance.
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