Expanding east
Online whisky auctioneer Whisky Hammer has expanded into Asia with the launch of an operational hub in Hong Kong, its second international base to open in under a year.
It has been established in partnership with 13 Degrees Wine Cellar, a climate-controlled full-service storage provider in Hong Kong, supporting Whisky Hammer’s growing client base across Asia.
From the Hong Kong hub, the business will offer a range of local services including bottle consignments, valuations, and client consultations, alongside reducing logistical barriers for collectors and sellers in the region.
Whisky Hammer is a family-run whisky service, founded in 2015 by brothers, and keen whisky enthusiasts, Craig and Daniel Milne.
It has grown into one of the world’s top-rated online whisky auction platforms. The company runs monthly global auctions featuring rare and collectible bottles, serving thousands of customers globally.
The move follows the launch of Whisky Hammer’s European operational base in the Netherlands last year, as the company continues to expand its international footprint and improve accessibility for its global audience.
Hong Kong has long been recognised as a key market for whisky collecting and investment, and the new base allows Whisky Hammer to better support clients in the region while strengthening its presence in Asia.
Daniel Milne, CEO, said: “Opening in Hong Kong is a natural next step for the business following our expansion into Europe last year. Partnering with 13 Degrees allows us to offer a seamless, locally supported service to clients across Asia and to continue building on the service we offer globally.
“The expansion comes ahead of the planned launch of our iOS and Android app, where we plan to use the technology to further streamline the customer experience and seamlessly connect our growing network of operational hubs.”
Joseph Luk, Managing Director of 13 Degrees, said the collaboration “brings added convenience and confidence to collectors across the region.”
Jobs have been saved at Scotland’s biggest animation content provider after it was acquired byRead More
Tory leader Kemi Badenoch will today insist that drilling for more oil and gas inRead More
Your email address will not be published. Required fields are marked as *
This site uses Akismet to reduce spam. Learn how your comment data is processed.