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In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access.
Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States.
The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.
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September 2025
Worldwide
Q1 2015 to Q2 2025
excluding desktop and tablet devices
Share of mobile internet traffic in global regions 2025
Share of mobile internet traffic in selected regions 2025
Mobile internet traffic in Mexico 2012-2024, by device
Share of mobile web traffic South Korea 2024, by mobile operating system
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Overview
Connectivity
Mobile traffic
Mobile market
Mobile activities
Mobile internet in North America and Europe
Spotlight: Mobile-first consumer markets
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Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.