Bloomberg announced in May that Cheryl Brumley would become its new Head of Podcasts, and she is now on the job, as Brumley says she has begun meeting with podcast hosts and producers.
“I am very inspired by the breadth and reach of this global business news brand spanning print, TV, audio,” she writes in a post on LinkedIn. “I’m also incredibly excited for what’s ahead as we push further into the vodcast and podcast space with a creative and highly-skilled team.”
Brumley joins Bloomberg from the Financial Times, where she served as Global Head of Audio since 2019. Previously, she was the founding executive producer of “The Intelligence,” The Economist’s flagship daily podcast. Brumley was also a freelance reporter and producer for outlets including Public Radio International and the BBC World Service. She also developed podcast features for the London School of Economics and is the co-author of a book on research communication.
Reflecting on her time at FT, Brumley writes that she oversaw growing its podcast team four to nearly 20 in London, New York and Washington with series such as “FT News Briefing,”” The Story of Money” and “Unhedged.”
“Our narrative slate expanded with new, successful franchises optioned by the likes of Netflix and Apple, covering bold and unexpected topics for a centuries-old newspaper” the business of porn, cocaine, mediation cults, spies, lead poisoning, quantum computing, and Opus Dei,” she writes.
In her new role at Bloomberg, Brumley will set the editorial, creative, and strategic vision for a growing podcast slate, with a focus on developing programs and formats that resonate across all the company’s platforms. Based in London, she will report to Head of Bloomberg Audio Anthony Mancini.
Brumley succeeds Sage Bauman, who had been Head of Podcasts since 2023.
Audio is a growing business for Bloomberg. The company announced in February that its podcast downloads surged 26% during 2025, with average monthly listeners to Bloomberg Radio content climbing 15%, reinforcing audio’s growing role in the company’s global growth strategy. The gains were detailed in a memo sent to employees in May by Bloomberg Media CEO Karen Saltser, who said audio advertising rose 16% last year, fueled primarily by a 36% increase in podcast revenue.
Bloomberg last year renewed its agreement with iHeartMedia, which has handled ad sales and distribution for the company since 2021. Bloomberg produces about 30 shows, including shows like “Big Take,” “In Trust,” “Bedrock, USA,” “Bloomberg Crypto” and “Crash Course.”
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