For marketers, every point of incremental performance can mean the difference between breaking even and breaking records. That’s why Meta continues to invest in leading AI-enabled solutions including Advantage+ and the infrastructure behind it to help businesses, advertisers, and agencies scale faster.
Ahead of Advertising Week, we’re writing the next chapter of AI-enabled performance with new generative AI and creator tools for today and a glimpse into the AI experiences of the future, which will unlock entirely new ways for businesses and agencies of all sizes to grow.
Key Takeaways:
Meet Business AI, your new 24/7 sales concierge
AI agents are everywhere these days, but most businesses struggle to make them work because they can be expensive and complicated. That’s why we created Business AI, a turnkey business agent designed to help small and medium-sized businesses easily use AI to boost sales and offer fast customer support.
Business AI from Meta is unique because it adds further value to your existing Meta business account and campaigns. You don’t need to know how to code or spend months configuring the agent: Business AI learns from your existing social posts, ad campaigns, and website to provide more immersive responses for customers. Business AI on ads will be free to use for eligible advertisers, and at a fraction of the cost of alternatives on website and messaging apps. We believe these new tools will change the way people shop online, helping your customers find what they need and making them more likely to purchase from you again.
Business AI isn’t limited to Meta’s apps – it’s available for your website too. Eligible businesses in the U.S. can now set up a personalized Business AI on their website and their ads on Facebook and Instagram to answer questions, offer recommendations, and grow sales. And for businesses that rely on Messenger and WhatsApp, we will expand our tests to more countries and languages soon.
New experiences to inspire shopper confidence
With AI, we are also reimagining how people can interact with brands – including more dynamic, personalized ways for people to engage with ads.
New Generative AI Tools for Video Optimization and Conversion
Advertisers and agencies continue to lean into our Advantage+ creative generative AI tools, with nearly 2 million advertisers using our video generation tool alone. Today, we’re expanding our generative AI creative capabilities and rolling out new features to give advertisers and agencies more personalized outputs that reflect the customers that they want to reach.
Making it Easier To Partner with Creators on Facebook and Instagram
To help marketers collaborate with creators to personalize creative for people, we’re adding more AI-powered tools for creator discovery and new ways to turn organic creator content into paid ads in the Partnership Ads Hub. Adding partnership ads to business as usual campaigns has been shown to drive 19% reduction in CPAs and 13% higher click through rates.
More businesses in eligible markets can now also access creator marketplace from Meta Business Suite with expanded availability to all verified businesses on Instagram.
Introducing Meta AI business assistant
We introduced opportunity score earlier this year to help businesses better understand which proven recommendations they should implement to maximize their performance. Building on our work to deliver the outcomes advertisers value most, today we are announcing Meta AI business assistant, a new AI chat experience within Ads Manager and Business Support Home, built to help marketers optimize campaigns, resolve account issues, and receive personalized recommendations—24/7.
Today, Meta AI business assistant can help advertisers:
In the future, Meta AI business assistant will support every stage of an advertiser’s campaign lifecycle. Meta AI business assistant will be available to select small businesses this year, and we plan to expand availability into 2026.
Manage your ad accounts and get personalized support.
