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Vertiv is a global provider of critical digital infrastructure and continuity solutions, specializing in power, cooling, and IT management for data centers.
Q: How would you describe Vertiv’s position as a designer of critical infrastructure for data centers in Mexico?
A: We have established ourselves as a leading provider of mission-critical digital infrastructure, a sector where operational continuity is not a luxury but a fundamental necessity. The pandemic served as a massive catalyst for digital transformation, triggering a wave of investments from hyperscalers and Cloud Service Providers (CSP) such as Microsoft, Amazon Web Services (AWS), Oracle, and Google, who have strategically converged on the Queretaro cluster.
Our market position continues to be recognized by leading industry analysts. Most recently, Frost & Sullivan named Vertiv the 2025 Company of the Year in the Latin American Data Center Infrastructure for AI and High-Performance Computing (HPC) Industry, highlighting our innovation, growth strategy, and ability to support the region’s rapidly evolving AI ecosystem.
As a founding partner of the Mexican Data Center Association (MEXDC), we have played a pivotal role in developing this ecosystem, providing the essential power and cooling solutions that support the high-density digital environments driving the Mexican economy.
Q: In an increasingly competitive environment with global players and specialized local integrators, what elements define Vertiv’s strategy in the region?
A: Our strategy is built upon technological leadership and our ability to anticipate the industry’s shift toward the era of AI. We are transitioning from traditional data center models to what we call “AI Factories,” which require a fundamental change in infrastructure design due to the integration of Graphics Processing Units (GPU). By maintaining a close partnership with NVIDIA, we exchange critical data that allows us to refine our R&D processes.
Q: What specific technological differentiators does Vertiv offer in its thermal management solutions for AI workloads?
A: The primary differentiator is our mastery of the transition from air cooling to liquid cooling. As AI workloads increase, the heat generated by modern GPUs can no longer be managed by traditional methods alone. We have made significant investments in specialized acquisitions and R&D to provide liquid cooling solutions that can handle the extreme densities of AI factories. Our technology allows for a hybrid approach where we manage thermal loads with increasing efficiency, ensuring that the infrastructure remains stable even as the processing power of chips continues to scale at an accelerated pace.
Q: Outside of your core business in data centers, which other sectors is Vertiv working with in Mexico and what specific solutions does it provide?
A: We are seeing a natural expansion into the manufacturing sector, specifically within the framework of smart manufacturing. As industrial lines become more automated through the use of robots and Digital Twins, the need for mission-critical infrastructure moves to the edge. We provide solutions for edge data centers and on-premises facilities that allow companies to process data locally, ensuring data sovereignty and real-time responsiveness.
Q: What is Vertiv’s primary focus when designing and implementing specific infrastructure for the data center sector in Mexico?
A: Our approach is centered on providing a comprehensive lifecycle strategy that prioritizes reliability and “future-proof” scalability. We do not just supply equipment; we consult with our clients to select the best practices and components from our portfolio that align with their specific operational goals. By understanding the unique power and thermal demands of each project, we ensure that the initial design can support the rapid evolution of technology without requiring massive structural overhauls in the short term.
A critical pillar of our focus is ensuring that investments remain viable for future generations of technology. With GPU architectures evolving from Blackwell to Vera Rubin and beyond, we design infrastructure that can accommodate these transitions seamlessly.
Q: Regarding your new center in Queretaro, which focuses on reinforcing assistance, maintenance, and parts availability, how do you ensure these three areas are adequately covered?
A: We ensure total coverage by integrating specialized talent with cutting-edge technology, such as the Generative AI platform we acquired through Waylay. This allows us to move beyond traditional maintenance schedules toward a predictive maintenance model, where we analyze equipment behavior in real time to prevent failures before they occur.
The Queretaro center solidifies our regional dominance and operational efficiency, while for our clients, it directly translates into maximized uptime and reduced operational risk. By preventing even a single second of downtime, we save our clients from the massive financial losses associated with service interruptions. Furthermore, our specialized knowledge in managing complex fluids and thermal loads, enhanced by our acquisition of Purgerite, optimizes energy consumption and maintenance routines, providing a lower total cost of ownership (TCO) for high-density AI and HPC installations.
Q: How is Mexico’s data center market expected to evolve compared to other global markets?
A: Mexico is on a path toward becoming a premier global hub, with projected investments of US$18 billion by 2030 and a demand expected to exceed 1GW by 2029. While we have the strategic location and the interest of global players, our maturity will depend on our ability to solve infrastructure challenges, particularly in power generation and distribution. If we continue to foster a collaborative ecosystem between the private sector and the government to ensure energy availability and talent development, Mexico will be well-positioned to compete with any Tier 1 market in the world.
Q: What challenges will operators and providers in the sector face regarding resource availability, specialized talent, and implementation timelines over the next two years?
A: The most immediate challenges are energy availability and the scarcity of specialized talent capable of managing new technologies like liquid cooling. We need a modern electrical grid that supports the massive power requirements of AI factories. On the talent front, we are addressing the gap through our Vertiv Academies in Mexico City and across Latin America, where we train technicians and engineers to handle the sophisticated infrastructure of the future. Additionally, reducing the “time to token,” the speed at which a data center becomes operational, will be a critical competitive factor in the coming years.
Q: How should Mexico’s data center industry prepare to capitalize on emerging global trends?
A: The most relevant trend is the shift toward modularity and viewing the data center as a single, integrated unit. Instead of assembling separate components on-site, we are moving toward prefabricated, pre-tested solutions that can be deployed in record time. This modular approach significantly reduces implementation risks and allows operators to scale their capacity in phases as demand grows. By adopting these global standards, Mexico can accelerate its infrastructure deployment and more effectively meet the high-speed requirements of the AI era.
Q: Since data centers have become a new type of critical infrastructure worldwide, what systemic risks could arise if this technological evolution does not occur in a collaborative environment?
A: Without collaboration between developers, operators, and maintenance teams, we risk facing severe supply chain bottlenecks and operational silos that hinder growth. At Vertiv, we have mitigated these risks by maintaining 30 manufacturing plants globally, including four in Mexico, which supports the nearshoring trend and ensures a local supply of power and cooling solutions. A fragmented industry would lead to inefficiencies and slower response times; therefore, active participation in organizations like the MEXDC is essential to ensure that the entire ecosystem moves at the same pace and remains resilient.
Q: What are Vertiv’s operational priorities and business goals for 2026? What strategies are you implementing to reach them?
A: Our primary goal is to maintain our leadership in HPC and AI infrastructure across Mexico and Latin America.
This objective builds on the recognition we received from Frost & Sullivan, which named Vertiv the 2025 Company of the Year in the Latin American Data Center Infrastructure for AI and High-Performance Computing (HPC) Industry. The award reflects our focus on innovation, customer value, and our ability to support the rapid growth of AI-ready infrastructure across the region.
We are implementing a digital strategy that utilizes NVIDIA’s Omniverse platform to design modular data centers through Digital Twins, allowing for optimized planning before any physical construction begins. By staying ahead of the GPU innovation curve and continuously expanding our talent through our training academies, we ensure that Vertiv remains the most reliable partner for companies navigating the complex transition to a high-density, AI-driven digital future.
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