Join our expert contributor program
Grupo Bimbo ended 2025 with more than 500,000ha cultivated under regenerative agriculture practices, a 73% increase from the more than 290,000ha reported in 2024. The company aims for 100% of its key ingredients to come from land farmed under this model by 2050.
The expansion comes amid growing pressure on soil health. According to FAO, more than 50% of the world’s agricultural soils show some level of degradation, and this figure could reach 90% by 2050 if current practices do not change.
Grupo Bimbo’s regenerative agriculture strategy rests on three principles: improving soil health, strengthening biodiversity and ecosystems, and supporting farming communities in their transition to more resilient practices. The company works with suppliers, mills, and research centers such as the International Corn and Wheat Improvement Center (CIMMYT), adapting the model to the conditions of each region. More than 570 farmers have been trained under the model by Grupo Bimbo and its partners.
In 2025, the program expanded its reach. In Brazil, a pilot evolved into a formal implementation that involves the local team, a strategic supplier, and regional farmers. In the United Kingdom, Grupo Bimbo launched its first program in the European Union with specialized partners. These efforts add to the company’s progress in North America, particularly in wheat crops in Mexico.
“Regenerative agriculture reminds us that everything we do begins in the field. Every hectare added to this model strengthens soil health, farmers’ resilience and the availability of our key ingredients for future generations,” says Alejandra Vázquez, Global Sustainability Director, Grupo Bimbo.
David Hernández, Global Procurement Director, Grupo Bimbo, says the field is the starting point of everything the company does. He notes that regenerative agriculture helps secure key ingredients for the future, improve soils and generate shared benefits for rural communities.
The initiative is part of Grupo Bimbo’s broader sustainability strategy, which focuses on protecting nature and includes goals on net-zero carbon emissions, zero waste in packaging, water stewardship and food waste reduction. Toward 2030, the company aims to maintain and strengthen its regenerative practices.
“Advancing regenerative agriculture is key, but so is transforming the entire operation to generate a positive and measurable impact,” says Vázquez.
© 2025 Mexicobusiness.News. A Mexico Business Company. All Rights Reserved.