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LSEG head of consumer research Jharonne Marti discusses the mind of the consumer and the Walmart overreaction on ‘Making Money.’
Walmart announced Tuesday it is rolling out a new membership bundle that gives shoppers access to both Walmart+ and Sam’s Club Plus for $120 a year, nearly $100 less than purchasing the two memberships separately.
The bundle works out to the equivalent of $10 per month, though Walmart said it will only be available as an annual membership and will not include a monthly option or free trial.
Walmart CEO John Furner told FOX Business that the retail giant wanted to roll out the combined membership ahead of the holiday season, when many households are looking for ways to save both money and time.
"It does help at a time when we do see some customers showing some signs of pressure," Furner said, pointing in particular to higher energy costs.
SAM’S CLUB EXPANDS THANKSGIVING MEAL, KEEPING COST UNDER $10 A PERSON AS INFLATION WEIGHS ON CONSUMERS
Walmart said the combined membership costs almost $100 less annually than paying for Walmart+ and Sam’s Club Plus separately. (Christopher Dilts/Bloomberg via Getty Images)
The launch comes after Walmart reported continued growth across its membership and e-commerce businesses in its most recent quarterly results in August.
During the company's second-quarter fiscal 2027 earnings call on Aug. 20, Furner said membership fee revenue increased 17% to an all-time high.
"Marketplace, fulfillment services, membership, advertising and other commerce solutions are strengthening our business, and they are improving the economics of the company," he said at the time.
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Furner also said Walmart+ membership grew by double digits during the quarter, while Sam's Club membership posted growth in the U.S., China and Mexico.
He told FOX Business that the bundle is designed to appeal across income levels.
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Walmart+ currently costs $98 for the standard annual plan, while Sam's Club Plus costs $120 a year.
The new bundle rivals Amazon Prime, which costs $139 annually.
Members will receive the benefits of both programs, including free delivery from Walmart and Sam’s Club, access to Sam’s Club locations and member-only pricing, a choice between Peacock and Paramount+, gas discounts and 2% Sam’s Cash on eligible purchases, according to the retailer.
Furner said Walmart aims to have the bundle encourage existing Walmart+ members to shop at Sam’s Club and also appeal to consumers who currently have memberships elsewhere.
"We're deciding to do this from a position of strength and momentum," Furner said.
Annual Walmart+ members can add Sam’s Club Plus for an additional $22 per year, while existing Sam’s Club members can upgrade to Plus for $60 and receive Walmart+ at no additional cost.
Current Sam’s Club Plus members will be able to activate Walmart+ at no additional charge.
Inflation accelerated in September, with higher energy costs helping push consumer prices higher. (Scott Olson/Getty Images)
Walmart also said U.S. field associates at Walmart and Sam’s Club will receive access to both memberships as part of their employee benefits.
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The new offering comes as consumers continue to contend with higher prices. Inflation climbed 3.7% in September from a year earlier, according to the Bureau of Labor Statistics' Consumer Price Index. Gasoline prices rose more than 34% over the past year, while grocery prices climbed 1.8%.
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Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions. Legal Statement.
This material may not be published, broadcast, rewritten, or redistributed. ©2026 FOX News Network, LLC. All rights reserved. FAQ – New Privacy Policy